MSc Strategic Digital Marketing

Want to learn the core principles and skills at use in marketing today? Given the constantly evolving marketing landscape, this dual accredited MSc Strategic Digital Marketing is designed to help professional marketers move into more senior roles.

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Duration

1 year

Starting Date

May 2024, Sept 2024, Nov 2024, Feb 2025

Tuition Fee

€15,000*

Location

Berlin, Germany

*Our Regional Award could give you a discount of up to 6,000 euros on your tuition fees. Please speak to your Education Advisor to find out if you are eligible. Terms and Condition apply.

About the course

Taking a modern, global, and practice-based approach, this course is regularly updated to reflect the latest insights and digital tools from leading industry experts and academics. You’ll have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.

The course is accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), underscoring its value and opening doors to diverse employment and career advancement opportunities.

Why Arden?

  • Arden University is regulated by the Quality Assurance Agency for England (QAA) and the UK government
  • 96% of Arden University graduates are in employment 6 months after graduation
  • Taught 100% in English
  • Intensive, engaging and face-to-face teaching by industry experts
  • Industry relevant, 21st century application
  • International student cohort with over 40 nationalities represented
  • Payment options and early-bird discounts available
  • Perfect central location in Berlin, close to key corporate players

Courses Included

  • Digital Marketing Environment
  • Building and Managing Digital Brands
  • Contemporary Marketing Communications Planning
  • Big Data, Analytics and Martech
  • Managing Customer & User Experience
  • Social Media Marketing
  • Digital Transformation Project

Course Requirements

  • You must have a UK honours degree, or an equivalent qualification, at 2:2 or above
  • English proficiency: IELTS 6.0 with a minimum of 5.5 in each component or evidence you have previously studied in English; or TOEFL iBT 60 – 78; or equivalent. Alternatively, a letter to show that the medium of instruction was in English is accepted
  • Non-standard entry could be also considered

Application Process

Submission of Application:

  • Applicants are required to complete an online application form
  • Applicants must submit a comprehensive resume highlighting academic achievements, work experience, and extracurricular activities.
  • A well-crafted cover letter should accompany the application outlining the applicant’s aspirations, interests, and suitability for the chosen program.
  • Submission of the high school diploma or equivalent qualification.

Interested? Get started today!

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